Ecostalgic is a mobile thrift store brand that tackles the lack of affordable and accessible sustainable fashion for Gen Z on college campuses. The core problem is that the popularity of thrifting has led to gentrification, making it harder for students on a budget to find affordable, close-range stores, especially since 44% of them lack reliable transportation. Brand Design, ensuring a bold, fun, and nostalgic aesthetic, especially shown in the truck design; Marketing Design, using a colorful, early 2000s style across social media and flyers; and other collateral elements like coupons, tote bags, and stickers, to get people excited about the store. I helped out with tote bags, some stickers, flyers, business cards, and price tags.