Major Target

Collaboration with Joanjett

Many college students enter their studies with limited knowledge or understanding of their chosen major, which can lead to them changing their major. This can affect the students financially, and mentally, leading to lost opportunities and time. In some cases, it may cause frustration or burnouts prompting students to abandon their education. Major Target is an academic campaign aimed to support high school students, transfer students, and current undergraduates at UIW as they explore their majors and begin their journey toward their goals. We offer a variety of activities that provide valuable resources, encourage interactions, build a sense of community, and confidence in the major(s) they choose. With the support of advising, students can feel prepared, aim, and shoot for their major target. No more doubts, no more major regret. Designed stickers, A-frame, landyard, and notepad.

Conclusion

Major Target was a fun project to work with my partner. It was a new experience that takes me out of my comfort zone with the use of bright and more than 4 colors then I usually use. I learned that research is the most important process that leads your designs to stronger concepts. It’s interesting how much research can change how the design will be produced for the audience. From interviews to articles, Marjor Target is campaign that any student have their trust in finding their major fit.

What’s next?

Ecostalgic

Social Campaign

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